The creative process is a difficult one to explain to clients. When designing a coffee table style wedding album, I ask specific questions regarding how artistic a couple would like their pages to appear, but in the end, it always comes down to actually seeing them before clients really know what they want. In the case of Sara & Andy, she specified that she wanted some artistic flair, but to keep it fairly traditional.... this didn't seem to fit the engagement, bridal, or wedding day photography, so I took a risk and designed their album a bit more on the artistic side while still staying within the realm of traditionality. The result? They are extremely pleased so far... we are still working on a few minor changes, but the overall design is fantastic. There are so many ways this wedding album could have been designed, but as a wedding photographer and a graphic designer, it is my job to interpret the images a couple chooses and pair that with a design style that fits the photography. Here are a few pages....
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